About — Sina Bahjat

Who I Am

Crafting brands
that resonate
with the soul.

Years Experience

Industries

50+

Projects

I'm Sina — a graphic and visual designer based in the Netherlands with five years of experience across branding, art direction, digital marketing, and UX. Most recently I've expanded into e-commerce — designing the full stack for Daily Dates, from brand identity and packaging through to a WooCommerce-powered live store. I've worked across four distinct industries, each one sharpening my ability to listen, translate, and build visual languages that genuinely mean something.

My work lives at the intersection of beauty and strategy. I believe that truly great design doesn't just look right — it feels right. Whether I'm building a brand identity from scratch for an independent label like Aetherea, designing social content for a sports nutrition startup, or composing editorial layouts, I bring the same obsessive care to every layer.

Beyond the screen, I'm drawn to craftsmanship, textiles, and anything that rewards slow looking — which is partly why Aetherea, a project built around sewing and sustainable fashion, felt so close to home. Those same sensibilities find their way into all my work: in the texture of a layout, the weight of a colour choice, the decision to leave something beautifully unsaid.

Disciplines

What I do

Brand Identity

Building visual languages from the ground up — logos, colour systems, typography, and the rules that make a brand feel cohesive across every touchpoint.

Editorial Layout

Bringing content to life through composition — campaign lookbooks, pitch decks, or social series built around a strong, deliberate visual rhythm.

UX Research & Design

Understanding the user's mental model first, then designing interfaces and flows that feel intuitive and warm without sacrificing beauty.

Surface Pattern Design

Repeating patterns and textile prints — hand-drawn or digital, rooted in a love of craft and the way texture transforms an object's whole personality.

Motion & Animation

Giving static design a pulse — from subtle UI micro-animations to social content that stops the scroll and communicates a brand's personality in seconds.

Social Media Design

Grid strategies, content templates, and campaign visuals that translate brand identity into a scroll-worthy, consistent digital presence.

Philosophy

My approach

Listen first.

Good design is always an answer to a specific question. I spend real time understanding the brief, the audience, and the context before any mark is made.

Beauty with intent.

Aesthetics are never decoration for their own sake. Every visual choice — colour, spacing, weight — carries meaning and earns its place on the page.

Craft over convenience.

I'd rather spend three extra hours on a detail almost no one will consciously notice — because the work will feel it, even if they can't say why.

About

Sina.