A digital marketing suite for Korean Skincare — an e-commerce retailer specialising in K-beauty. The project covers social media content, Instagram carousel design, and an email marketing campaign, all rooted in the brand's playful, product-forward aesthetic.
Before designing, I studied the visual language of K-beauty — clean, pastel-led, ingredient-forward, and highly approachable. The moodboard captured the tone: soft pinks and greens, product close-ups, editorial flatlay photography, and the playful energy of the Korean skincare market.
The references shaped a direction that felt fresh and digital-native — content that performs on Instagram and in the inbox.
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Visual references — K-beauty aesthetics, product photography, pastel editorial
The deliverables cover two key digital touchpoints — an Instagram carousel campaign and a full email marketing design. Both are rooted in the brand's existing visual identity while pushing the content to feel more editorial and engaging.
Deliverable 1
Instagram
Carousel
Deliverable 2
Email
Campaign
Korean Skincare — live e-commerce website
Instagram carousel — SPF campaign, multi-slide format
Email marketing — full campaign layout, promotional design
Layout
Single-column structure optimised for mobile reading — the majority of email opens happen on phones.
Hierarchy
Bold hero image leads, followed by product sections with clear CTAs — guiding the reader toward conversion.
Tone
Playful and product-forward — matching the K-beauty visual language while staying on-brand for the retailer.