A self-initiated sewing brand celebrating feminine aesthetics, cottage core sensibility, and sustainable making. Aetherea creates tutorials, original patterns, and garments designed to help women reconnect with their soft, creative energy.
Aetherea is rooted in a simple belief: that every woman deserves to wear something truly made for her. The brand focuses exclusively on feminine, cottage core, and dreamy garments — all designed and created by Sina to celebrate softness, craft, and individuality.
The visual identity is warm, intimate, and editorial — a world of flowing fabric, natural light, and quiet elegance that invites viewers to slow down and create.
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Brand Tonality
Platform
YouTube
Aesthetic
Cottage Core
Visual references — drag to rearrange ✦
The YouTube channel is Aetherea's main touchpoint — a space where tutorials, patterns, and the design process all come together. Every video is fully self-produced: scripted, filmed, edited, and thumbnail-designed by me.
The content focuses on accessible, beginner-friendly garments that still feel elevated — proving that beautiful clothes don't require a fashion degree, only passion and patience.
Production Stack
Videos
Growing
Focus
Sustainable
Selected videos — click to watch on YouTube
The Puff Sleeve Dress Workbook is a comprehensive step-by-step guide to making a full garment from scratch — designed entirely by me for sewers of all levels. It walks through every stage of the process with clear instructions, measurements, and illustrations.
Along with the YouTube tutorials, these workbooks form the educational backbone of Aetherea — making beautiful dressmaking genuinely accessible, not just aspirational.
Format
PDF Guide
Designed by
Sina Bahjat
Puff Sleeve Dress Workbook — full step-by-step pattern guide
Open Workbook
