From establishing a bold athletic brand identity to shipping a fully working WooCommerce store — a complete end-to-end project for a performance nutrition brand selling dates to athletes.
Before a single page could be designed, Daily Dates needed a brand. I sketched out multiple logo variations with one goal: minimal, high-impact, and unmistakably connected to the product while feeling right at home in the athletic world.
With the logo locked in, I built out the full brand system — typography, colour palette, iconography and graphic language that all work together to make Daily Dates instantly recognisable.
Drag the images around — rearrange the board however you like.
Brand moodboard — drag to rearrange ✶
With the brand in place I moved into website design. I had a first draft approved — but the intern brought in to build it struggled to translate the design accurately.
Rather than compromise, I took over and changed direction entirely. I used Variant, an AI design tool, to generate a strong landing page layout from my inspiration board — then used Claude Code to build out the remaining pages precisely.
The biggest technical challenge was integrating custom HTML pages with WooCommerce. After deep-diving into the docs and working with Claude, I cracked the integration — pages bind cleanly to the shop system.
Visit dailyd8.nlThis website is currently a work in progress — the design and content are still being refined.
Alongside the website, I designed packaging for three Daily Dates product lines. The brief was simple — make it unique. In a category where most packaging looks identical, a bold design makes people pick up the product even if it's just dates in a plastic pouch.
Each of the three packages has its own identity within the broader brand system, distinguishing the products while keeping the family look consistent on shelf.
Product packaging — 3 variants
These are AI-generated concept images. The real packaging is currently being produced and will be updated soon.
Bold typography, high-contrast visuals, and Dutch-language copy built around the athlete audience Daily Dates wants to reach.
View on Instagram
1080 × 1350 px · 4:5 ratio
