A brand identity and motion design project for Luxe N Beauty — a luxury beauty brand. The project spans logo design, visual identity, social media assets, and a suite of animated content pieces for digital platforms.
The moodboard established the visual territory for Luxe N Beauty — elevated, feminine, and minimal. References drew from luxury cosmetics brands, editorial beauty photography, and refined typographic systems.
The palette emerged here: deep navy and warm cream, accented with soft pink — timeless but not cold.
Drag the images around to explore.
Visual references — luxury beauty, editorial photography, refined typography
A behind-the-scenes look at the design process — from initial sketches through to the final brand system. The video captures the iterative nature of the work and the decisions made along the way.
Brand process — design decisions captured in real time
Logo development moved through multiple directions — lettermark explorations, wordmark treatments, and combined mark systems. The sketches tested different levels of elegance and abstraction before settling on the refined final direction.
Directions
4
Refined
2
Final
1
Logo direction studies — lettermark, wordmark, and combined mark explorations
Refined final direction — logo system overview
Six animated social media assets — each plays automatically as you scroll into view.
Animation 01
Animation 02
Animation 03
Animation 04
Animation 05
Animation 06
Brand application — logo on dark background
Brand identity system — full visual language
"Elevated, feminine, and in motion — a brand identity built for the digital age."
The final system pairs a refined logo mark with an animated content suite, giving Luxe N Beauty a cohesive presence across still and moving formats.