A data visualisation and infographic project for a B2B technology client. The brief was a rough sketch of complex information about digital twin technology — my task was to make it visually engaging, structured, and easy to digest. Two LinkedIn posts were also produced as companion content.
The client provided a hand-sketched brief — a rough layout of the information they needed to communicate about digital twin technology. The content was all there, but it needed structure, hierarchy, and a visual language that could make a complex technical topic feel approachable.
My task was to translate the sketch into two polished infographic pages and two LinkedIn banner posts, while keeping the original content logic intact.
Deliverables
4
Infographics
2
2
Client sketch — starting point
Two-page infographic suite — translating the client brief into a structured, visual narrative about digital twin technology.
Digital Twin technology — infographic
Structure
The original sketch had the right content logic — I imposed a clear visual hierarchy with section headers, icons, and consistent spacing to guide the reader's eye.
Visual Language
A consistent colour system and iconographic style were developed to distinguish information categories while keeping the overall design cohesive.
Accessibility
Complex B2B technical content was simplified without losing accuracy — making digital twin concepts digestible for a non-specialist LinkedIn audience.
Two LinkedIn banner posts were designed as companion pieces to the infographics — sized at 1200×627px for optimal feed display, and crafted to drive engagement and direct audiences to the full infographic content.
Each post has a strong hero statement, minimal supporting copy, and a clear visual identity consistent with the infographic suite.
Format
1200 × 627px · LinkedIn banner optimised
LinkedIn post 01 — Digital Twins
LinkedIn post 02 — Big Data
