A brand identity project for The Pearly Leaves — a botanical and nature-inspired brand. The work covers logo design, visual identity, and a suite of Instagram social media posts rooted in the brand's soft, organic aesthetic.
The moodboard established the visual world of The Pearly Leaves — soft, botanical, and quietly luxurious. References drew from pressed flower illustration, nature photography, and refined organic branding.
The palette emerged here: creamy whites, dusty sage, and warm pearl tones — natural without feeling rustic, elevated without feeling cold.
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Visual references — botanical illustration, pressed flowers, organic brand identity
The logo exploration tested a range of botanical motifs — leaf forms, petal arrangements, and organic line treatments — finding the right balance between delicate and legible. The direction that emerged is airy and hand-drawn in feeling, with a refined finish.
Concepts
15+
Refined
4
Final
1
Logo direction exploration — botanical motifs and letterform studies
Brand identity system — logo, palette, typography
Primary logo lockup
Alternate logo & brand elements
Instagram post suite — four designs for social media content
"Soft, botanical, and quietly luxurious — a brand that feels as natural as the leaves it's named after."
The final system brings together a delicate logo mark, a nature-drawn palette, and a suite of social content — giving The Pearly Leaves a cohesive identity that works across print and digital.